Christian Rap?

Yes, it's true, there is such a thing as Christian Rap/Hip-Hop. And it has grown wildly since the mid 90's. Just as mainstream hip-hop has grown so has Christian Hip-hop. The beats have become more intense and relative. The Christian market knows that if they don't have sick beats like the mainstream then their message has less of a chance for impact on non-believers. I would argue that one artist in particular, LECRAE, has some of the best beats even when compared to the mainstream. His label, Reach Records, has some of the best hip-hop artists.

Unlike where the mainstream is now, Reach Records, preaches the opposite. It's happiness is found in Christ; not money, women, drugs, parties, or rewards. The videos are in the same way more of a story than a focus of the artist.



This video in particular shows a man reading a letter from an unknown person. There are flashbacks of robberies and you think it may be this guy reading the letter but in the end you realize that it is the artist who is in jail and wrote the letter to the character in the beginning who was concerned about money and status. We learn in the end that the letter convicted him when he meets with Lecrae in prison.

This is primarily where Christian hip-hop is currently at. It's a selfless genre.